Partnership With the Idaho Tourism Board

The Campaign
Reframing the state of Idaho as a must-visit destination for luxury shoppers, I worked with a dedicated graphic designer to craft a multimedia campaign highlighting locations and activities important to the client. We developed an SEO-friendly article featured on Saks.com, promotional emails and supporting social media materials. On Instagram and Facebook, these posts reached a combined audience of 3.7+ million followers.

The Email
A condensed version of the article, this campaign email covered the client-approved highlights for a quick inbox read. 

The Edit Article
View below or find the original placement at Saks.com