My Work
Editorial Category Copy for Macy's as Creative Copywriter
I collaborated directly with buyers, marketing strategy and a cross-functional creative team to write sales-focused editorial content across total category pages from ready-to-wear to menswear, beauty, jewelry, toys and home.
Editorial Copy for Saks Fifth Avenue as Paid Media Editor
I owned and wrote all advertisements, promotional materials, jewelry content, DEI projects and high-profile partnerships, crafting editorial copy for digital and print in addition to subject lines and SMS/push materials for the Saks app.
Editorial Copy for Saks Fifth Avenue as Junior Contributor
I supported the Saks editorial team with compelling copy for digital and print, in addition to email subject lines and SMS/Push materials for the Saks app
Saks Fifth Avenue: SMS & Push Messages
Earning a $700 gift card is easier than you think...
Saks Fifth Avenue: Promotional Display Advertisements
Major looks, mini sizes: Get up to 25% off select kids’ styles. Plus, enjoy free shipping and returns.
Saks Fifth Avenue: Display Advertisements #SaksBeauty
Experience the aromatic artistry of @versace's new fragrance collection.
Saks Fifth Avenue: Newsletter Subject Lines
Say it with a statement knit
Saks Fifth Avenue: Display Advertisements #SaksStyle
Just Landed: Ultra-wearable ensembles from @balmain’s latest collection.
Saks Fifth Avenue: Display Advertisements #SaksHoliday
Embrace the decadent spirit of grand wintry holidays with new fragrances from @maisonfranciskurkdjian.
Creative Copy for Joyin
Social media content, product descriptions, SEO-optimized blog posts and more from a summer 2021 contract with Joyin, a toy manufacturer
Joyin: Social Media Content
It was a dark & stormy night… 🧟
Good thing the Halloween decorations were lit!
Good thing the Halloween decorations were lit!
Joyin: About Us Rebranding Project
Welcome to Joyin, the fun factory where magical ideas come to life.
Joyin: Product Descriptions
Forget the boring pool toys of the past and get yourself an inflatable shark bite! Joyin's “thrilling” pool tube will separate you from the other swimmers.
Joyin: Holiday Product Descriptions for Halloween, Thanksgiving & Christmas
Finally, an inflatable skull bobblehead for all your funtime skeletal needs! This goofy mask is perfect for Halloween or everyday wear (you do you, boo) and pairs well with any black outfit.
Freelance Content
Creative copy for a variety of short-term assignments
Tambourine: Social Media "Adopt-a-Voice" Exercise
It is a well-known fact that wine sparkles more brightly in the Pierrine Rotunda.
UBOOKER: Homepage
After 20 years as professional models, Diana and Claudia saw an opportunity to put technology to work for models. UBOOKER is designed to make modeling easier, more fun and more prosperous, all while providing great value for our clients too.
UBOOKER: How It Works Page
UBOOKER is invite-only for now, but if you’d like to be considered for this exclusive industry matchmaking tool, simply create your profile for verification using the steps below.
UBOOKER: Client Registration Page
Simplify your photoshoots and start booking professional models today with a platform that’s faster, easier, and still has lower fees than traditional channels.
Browse, book and start shooting with professional models today.
Browse, book and start shooting with professional models today.
Tough Mudder: New Member Welcome Emails
Call up your crew, build an epic team and forge friendships in the mud. When you-know-who tries to talk their way out of it, hit ‘em with a comeback and don’t take no for an answer.
Tough Mudder: Paid Facebook Advertising
Let’s Take This Outside
CTA: Get Muddy
CTA: Get Muddy
Tough Mudder: Promotional Emails
You’ve been training your whole life for this, do the right thing and save yourself $40. Carpe Diem.
Creative Copy for Adore Me as Lead Copywriter
Social media content, product descriptions, SEO-optimized landing pages and more for Adore Me, a fashion-tech startup
Adore Me: Social Media Content
Putting the beauty back in beauty sleep.
Adore Me: How It Works
Shop Your Way
Adore Me: Back-To-School Collection Lookbook
You Can Sit With Us
Adore Me: Product Descriptions
Who said t-shirt bras had to be boring? Go on, get stylish with our sleek racerback Leia. Bold black lace looks great peeking out of your loose summer tanks, and you'll love the matching hipster undies.
Adore Me: Gift Guide for Men Lookbook
The Perfect Gift for All
Adore Me: Promotional Newsletters
The Gift of Lift
WORDS, DANCE & WIRE
I'm speaking with Skye Ferrante today, a NYC-based sculptor known for his continuous wire portraits of burlesque dancers, done (by him) freehand and (them) fully nude. Each sculpture is made from a single piece wrapped over itself to create dimension, cut only once it's done and signed with a metal flourish at the end.
Photo by Rachel Claire on Pexels
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THE CHOCOHOLIC CONFERENCE
Is chocolate addiction a problem for you? There’s a treatment for that. For $150 per day, cocoa addicts can attend a conference to receive “therapy” and discuss their shared “chocoholism” this April 10-12 at the Omni Mount Washington Resort in New Hampshire.
CREATIVE FREESTYLING
It’s not easy to leave the stability of a full-time job in New York City, but hairstylist Courtney Johnson has never taken the easy route. After learning precision cuts in Los Angeles with Toni and Guy, she worked her way up from salon to salon and city to city until she made it back home to the Big Apple, taking on celebrity clients and socialites with Arrojo, Destroy the Hairdresser and other international brands.
WILD WOMXN
At just 5’0’’, emerging vocalist Lee Taylor has to work hard – and wear the tallest heels – to secure her spotlight among the crowded New York live music scene. Luckily, she packs a big mezzo soprano voice, raspy from years of enthusiastic tequila and tobacco use, but smooth from classical training, letting her bounce from rumbling low notes to high-pitched howls that hang in the air.
Photo by John Guccione www.advergroup.com on Pexels
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THE BANK ROBBERY
If you see something, do something if you can. This morning in Flatbush, Brooklyn, a local woman, Isabel Lopez, was banking at the HSBC on Flatbush and Nostrand Avenues when she spotted a man in a ski mask running for the door and sprang into action.
THE ARTS IN BUSHWICK
The annual arts festival launched in 2006, meaning it has entered its teens, but it’s clear from the stickers, grunge and inescapable garbage that there is no plan to grow up and be the next Art Basel. The three-day festival ran from September 20-22, 2019, and featured over 200 artists in traditional and nontraditional venues throughout the neighborhood.