Partnership With The Ritz-Carlton Yacht Collection

The Edit Article
A partnership in three pulses, I worked with a dedicated designer to nail the client's brief and create a multimedia campaign including a robust article featured on Saks.com, promotional emails, social media assets and printed mailers sent to 50,000 Saks customers. On Instagram and Facebook, these posts reached a combined audience of 3.7+ million followers.

The Emails
Each pulse, we created supporting emails promoting yacht-friendly destinations on the partner's expanding cruise lineup, spotlighting the Mediterranean, the Caribbean and the Baltics.