Partnership With the West Hollywood Tourism Board

The Campaign 
Celebrating 50 years as a city-within-a-city, the client requested a deepdive into this iconic L.A. neighborhood focusing on historic venues, hidden gems and current star-spotting hotspots. This detail-oriented project featured on Saks.com involved plenty of research, and the client was pleased with the depth and points of emphasis. This multimedia campaign involved an article, promotional emails and social media materials (combined audience of 3.7 million on Instagram and Facebook).

The Email
 This time we had flexibility from the client so I highlighted additional West Hollywood standouts from the list of nice-to-haves.

The Article
View below or find the original placement at Saks.com

The Social Media Assets
Adapted for a different platform, these materials went live on the @Saks Instagram page for an audience of 2.3+ million and Facebook for an audience of 1.4+ million.