Partnership With the Singapore Tourism Board

The Campaign
Framing Singapore as a luxurious, can't-miss travel destination for Saks customers, I developed a 360° campaign promoting this lush Asian nation-state (and exactly what to pack). From a futuristic skyline wrapped in greenery to cultural excursions celebrating the region's diversity, Singapore is a dynamic modern city that somehow looks and feels like a botanical garden.

Meeting the partner's goals and priorities with every word, I worked with a designer to create an SEO-friendly article featured on Saks.com, promotional emails and supporting social media materials. On Instagram and Facebook, these posts reached a combined audience of 3.7+ million followers.

The Email

The Article
View below or find the original placement at Saks.com