Partnership With "Beetlejuice Beetlejuice" Warner Bros. 2024

The Campaign
In collaboration with Warner Bros. and the Saks partnership team, I developed a multimedia campaign to promote the much-anticipated horror sequel in theaters September 2024. As a special treat, I interviewed Rodarte co-founders (and sisters) Kate and Laura Mulleavy for their take on the film and their only-at-Saks Beetlejuice Beetlejuice-inspired capsule collection.

This project included an SEO-friendly article featured on Saks.com, promotional emails and supporting social media materials. On Instagram and Facebook, these posts reached a combined audience of 3.7+ million followers.

The Email

The Edit Article
View below or find the original placement at Saks.com