Tough Mudder: New Member Welcome Emails

Welcome
Headline: Welcome To Mudder Nation

Intro Copy: All Tough Mudder courses involve teamwork, camaraderie and a whole lot of mud. We have events for a range of ages and distances—take a look and find the right Mudder for you.

- Tough Mudder
Take on something almost as tough as you are. Join our first-timers and Legionnaires for 10-12 miles of slick mud and extreme physical and mental challenges.
CTA: Bring It On

- Tough Mudder Half
All the mud, half the distance. Sign up for 5 miles of sweat, mud and teamwork without the ice or electricity.
CTA: Sign Up

- Fruit Shoot Mini Mudder
Adventure starts here. Kids ages 7-12 play hard, get muddy and work together to complete our 1-mile course.
CTA: Get Started

- Mudderella
Own your strong. Push boundaries and experience the 5-7 mile course designed for women, by women.
CTA: Own It

- World’s Toughest Mudder
Are you certifiably insane? Tempt fate with the toughest 24-hour obstacle course on the planet—bring your stamina, strength and raw tenacity.
CTA: Go Crazy

Email #1: Invite Friends
Headline: The Muddy Buddy System

Intro: Call up your crew, build an epic team and forge friendships in the mud. When you-know-who tries to talk their way out of it, hit ‘em with a comeback and don’t take no for an answer.

Infographic Copy
Title: The Excuse-Free Zone

- No Abs
Newsflash, Santa ain’t real and neither is Rambo. We’ll train together and other Mudders will help on game day.

- No Time
Seriously, step away from the Netflix. Most Mudders train just 4-6 hours a week. Think pickup games, jogging in the park or helping someone move.

- No Can Do
Play hard but don’t be a hero. If you can’t swim, skip Arctic Enema. Forget the ego and set personal goals, crush them and level up.

- No Ride
It’s time for a road trip, anyway.
Check the event map and pile in—Tough Mudder is global, and an awesome weekend is just a drive away.

We’re tougher together.
Invite friends and start training with your team.
CTA: Send The Invites

All images are owned by Tough Mudder, taken from their website for illustrative purposes. Copy by Julie Tracy.